Times Demonstrates How Not To Break New Ground

In today's New York Times, Michael Winerip writes this about the Baby Boomers:

Since the 1960s, when many of us were teenagers, Madison Avenue along with the news media have been polling, interviewing, analyzing, poking and sniffing us, and that continues to this moment, even as nearly 10,000 boomers turn 60 every day. . . .

In their 2006 book, “Generation Ageless,” J. Walker Smith, president of Yankelovich, and Ann Clurman, a senior partner, sum up the generation this way: “For decades baby boomers have been chided for being self centered, self absorbed, self confident ... even narcissistic. There’s no argument here. Guilty as charged. But so what?”

What a defense.

And how have Winerip and the Times chosen to respond to the fact that everyone is sick of hearing from and about the Baby Boomers?  Why, by launching a new column about them--what else?

As a Boomer myself--and as someone who has actually written a little about the topic of generational change--I confess to finding the Boomer phenomenon reasonably interesting.  But my goodness--this is 2009!  Isn't it awfully late in the day to be focusing on the Boomers?  Even the notion that the Boomers have been analyzed, scrutinized, and written about to death is itself a wearying journalistic cliche.  In other words, we're already bored with being bored by the Boomers.

I don't think this is the kind of move that bodes well for the continuing relevance of print journalism.

 

 

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